How should a med spa plan Black Friday?
By the clinickit team · Last updated October 30, 2026
Start from real capacity and approved terms, then write the message. Black Friday 2026 is November 27. Decide what the clinic can actually deliver before anyone drafts a post.
Why start with capacity instead of the offer?
An offer is a promise about your calendar. If the clinic cannot deliver it, the front desk carries the problem. So start with what the clinic can actually handle in the weeks after the offer ends.
Answer these questions with your real schedule open.
- How many appointments can you add without squeezing regular clients?
- Who is working that week and the weeks after it?
- Do you have the supplies to deliver what you plan to offer?
- Who will answer messages during the busiest days?
If the honest answer is very little, plan something small. A short, accurate campaign is better than a large one the team cannot support.
What terms should you settle before writing?
Write the terms in full before anyone drafts a post. Every message will draw from this one document.
- What exactly is included, and what is not.
- Who can use it, and whether a consultation comes first.
- The start date, the end date and the last date it can be used.
- How it can be bought or booked.
- What happens with cancellations and refunds.
- Whether it combines with anything else.
- Who approved these terms, and when.
What does a week-by-week plan look like?
Four weeks is enough if each week has one job. Here is a simple plan for 2026.
| Week of | Focus | Done when |
|---|---|---|
| November 2 | Capacity | You know how many appointments you can add, and who will staff them |
| November 9 | Terms | The terms are written and approved, and your advisor has them |
| November 16 | Messages | Posts, email and front-desk notes are drafted from the approved terms |
| November 23 | Launch | Everything is reviewed, and the team has the terms before Black Friday on November 27 |
| November 30 | Close | The offer has ended on time, and old posts and links are updated |
What should you confirm with an advisor?
Take the written terms and the draft messages to your own attorney or advisor before you publish. This guide cannot answer these questions for you. Ask them directly.
- Does the offer wording fit our state's rules for advertising this service?
- Does this discount, package or prepayment need any added terms or disclosures?
- If we sell a gift card or a prepaid package, what should we say about expiration and refunds?
- May we send this message to everyone on our email and text lists?
- Who at the clinic should review it, and should we keep a record of that review?
What should the message say?
Keep it factual. Say what the offer is, who it is for, when it starts and ends, how to book and where to read the full terms. That is enough.
Leave out promises about results and comments about how anyone looks. Use a limit, such as a number of openings, only if that limit is real. If the count changes, update the message.
What does the front desk need?
Hand the team a single page with the terms, the end date and how to answer common questions. Tell them who decides exceptions. Make sure no one improvises a discount on a busy day.
What should you do after Black Friday?
End the offer on the date you published. Update any post, link or email sequence that still shows it. Then write down what the team found hard, while it is fresh. That note is your starting point for next year.