What should an AI prompt for med spa marketing include?
By the clinickit team · Last updated October 30, 2026
A useful prompt names the job, gives verified clinic details, states the channel's rules, sets limits and tells the AI to mark unknowns instead of guessing. The limits should rule out outcome claims and patient information. A person at the clinic still reviews every draft.
Why does a prompt need five parts?
An AI tool fills gaps. Give it no clinic details and it will write general copy, or it will make details up. Each of the five parts closes one of those gaps.
The job tells the tool what to produce. The verified details tell it what is true. The channel rules tell it where the words will appear. The limits tell it what to stay away from. The instruction about unknowns tells it what to do when it runs out of facts.
What do weak and strong prompts look like?
The weak versions below are not wrong. They are just too open. The strong versions leave the tool less room to guess.
| Part | Weak | Strong |
|---|---|---|
| The job | Write something about our clinic. | Write one Instagram post of about 100 words that introduces our clinic to new followers. |
| Verified details | We are a med spa in North Carolina. | Use only these details: our name, our city, the services on our current menu and how to book. |
| Channel rules | Make it good for social media. | Plain text. No hashtags. End with one call to action that matches our booking method. |
| Limits | Keep it professional. | Make no outcome claims. Include no patient information. Do not tell the reader what they need. |
| Unknowns | Fill in anything that is missing. | Mark any missing detail as [CONFIRM]. Do not guess. |
What does a complete prompt look like?
Here is one prompt with all five parts in order. It uses the fictional clinic from our public sample kit.
The job: Write one introduction post of 80 to 120 words for Instagram. Verified details: Willow Lane Aesthetics, Asheville, NC. Opened in 2022. Offers consultations for neuromodulator treatments, dermal fillers, professional skincare and chemical peels. Dana Reyes, RN, BSN, sees clients under the direction of our medical director, Dr. Elena Marsh, MD. To book, call (828) 555-0100 or use the link in our bio. Channel rules: Plain text. US spelling. No hashtags. No emojis in the body. Limits: No superlatives. No promises about outcomes. No reference to any individual client. Unknowns: Mark any missing detail as [CONFIRM]. Do not guess. This is a draft for the clinic to review.
Every fact in that prompt came from the clinic. The tool has nothing to add except structure and tone, and that is the point.
What belongs in the verified details?
Include only what someone at the clinic can confirm today. That usually means the clinic name, location, current services, staff credentials and the way people book. Leave out anything you remember but have not checked.
Keep these details in one saved document. Paste from it each time instead of retyping. When something changes, fix it there first.
Never paste patient information into a prompt. That covers names, photos, messages and treatment history.
How should you review the draft?
Treat the output as a first draft from a new hire who has never visited the clinic. Then work through this list.
- Search for [CONFIRM] and settle every one.
- Trace each fact to a source you can name. Delete what you cannot trace.
- Test each phone number, link and booking step yourself.
- Underline any sentence about what a service does. Ask whether it reads as a claim.
- Look for comparisons with other clinics, and remove them.
- Check that no client could be recognized from any detail.
- Ask your own advisor to review wording against your state's rules.
- Write down who approved the final version.
Can the AI tool check its own work?
Only in part. You can ask it to list every fact it used, which gives you a shorter list to check. It cannot know whether those facts are true today. That check belongs to a person at your clinic.